Intelligent Payer: Navigating Demand in a Downturn

  • May 29, 2020
  • 2:00 PM – 3:00 PM ET
  • Online

Unemployment in the US has soared to record highs and analysts are predicting a recession. Material membership declines in group commercial health insurance, particularly small and mid-market, are expected. As a result, increases in Medicaid, Individual/ACA, and the uninsured will follow. Payers must be able to readily forecast and act upon these shifts to minimize financial loss in the near term and prepare for longer term recovery and growth.

The session will explore various membership shift scenarios and payer financial implications. We will also tackle payer strategies to mitigate near term membership loss as well as prepare for recovery and longer term growth.

Attendees will:

  1. Understand the impacts of COVID-19 on the group commercial markets as well as shifts to other segments (Medicaid, Individual/ACA, Uninsured)
  2. Identify near term actions to retain and transition customers to appropriate coverage
  3. Identify longer term strategies for recovery and growth


Scott Brown
Managing Director of Strategy and Consulting

Scott is a recognized expert in health and ancillary benefit distribution and is responsible for developing and driving growth strategies in health care. He has more than a decade of consulting and health industry experience and has managed a broad range of consulting engagements, including product introductions, operating model designs, and sales & distribution strategies. As one of the 2016 Rising Stars in Advising, Scott is a strategic, analytical, and creative executive with extensive expertise in analyzing complex business situations.

Scott earned his undergraduate degree in engineering from the University of Michigan, followed by the completion of an M.B.A. from Duke University’s Fuqua School of Business. He follows the football team of his alma mater, and enjoys taking his dog to the beach and spending time with his wife, son, and daughter.

Cassandra Lea
Senior Manager of Strategy and Consulting

Cassandra specializes in collaborating with clients to develop enterprise growth strategies, assess new business capabilities, and drive new program stand up and delivery. She has more than ten years of experience working with national payers, regional plans, and Blues, as well as with providers, PBMs, and public health organizations. She also advises payers in setting their business unit strategies and leading market assessments.

Cassandra earned her undergraduate degree from Duke University, followed by the completion of an M.B.A. from Northwestern University’s Kellogg School of Management. She loves being outdoors and enjoys long walks with her husband and baby boy.

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