Key Impacts of COVID-19 and Assessing the Path Forward

  • September 02, 2020
  • 1:00 PM – 2:00 PM ET
  • Online

The COVID-19 pandemic has impacted nearly every facet of the health care industry. “Business as usual” has taken a back seat to rethinking the U.S. health care model from delivery to financing. In our new reality, key market forces are accelerating many trends and activities that had historically been slower to move, such as digital transformation, decisive action to lower total cost of care and the primacy of consumer decision-making.

In this session, two leaders from Optum Advisory Services will consider the most significant post-pandemic environmental features, discuss how they create challenges and opportunities for industry players, and offer strategies that healthcare providers and health insurance providers can take to win in their respective markets.

Attendees will:

  • Understand the key drivers of the post-pandemic environment.
  • Identify specific pressures for market constituents
  • Review market-focused approaches to adjust and win


Keith Shah, PhD, FACHE
Senior Vice President, Strategy and Growth
Optum Advisory Services

Dr. Keith Shah leads strategy and growth work within Optum Advisory Services. Dr. Shah has extensive experience in operations and financial management, change management, business and organizational development, process improvement, population health and strategic planning. He has experience in both the provider and payer environments.

Prior to joining Optum, Dr. Shah served as senior vice president and chief data officer at Prisma Health, an integrated delivery system. Other roles he’s held include senior managing director and chief strategy officer at FTI Consulting in Washington, D.C. He also served 15 years at BlueCross BlueShield of South Carolina, where he was an officer for their Corporate Planning and Strategic Services division.

Dr. Shah retains faculty appointments and teaches a range of graduate courses at The George Washington University and the University of South Carolina.

Sasha Preble
Senior Director and Partner, Strategy, Growth and Transformation
Optum Advisory Services

Sasha Preble brings more than 17 years of healthcare experience to her role as Senior Director and Partner in the Strategy Consulting Practice of Optum Advisory Services. In this role, she serves providers, payers and integrated delivery networks in addressing some of their most pressing strategic opportunities.

Ms. Preble’s areas of expertise include strategic growth, payer/provider collaboration, partnership evaluation and development, consumer-centric design and payment innovation. She works closely with senior executives to define the strategic path forward and build tactical road maps that account for market dynamics, address overall organizational objectives and gain buy-in from essential stakeholders.

Ms. Preble earned a master of business administration degree in management and strategy from Kellogg School of Management at Northwestern University, and a bachelor of science degree in business administration, magna cum laude, from Olin School of Business at Washington University in St. Louis.