Member Engagement & Outreach in a Retail Environment

  • March 16, 2016
  • 2:00 PM – 3:00 PM ET
  • Online
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Member Engagement Outreach in a Retail Environment from AHIP on Vimeo.

Engaging members continues to challenge leaders across all types of healthcare organizations—and the importance of driving engagement only continues to expand. Our discussion will focus on driving engagement by leveraging a resource almost all of your members are already using—their local supermarket.

By engaging consumers in their health where they already are, the barriers to engagement are greatly reduced and the results can be significant. In this webinar, we will review key trends impacting member engagement and discuss product offerings that will capture the attention of your members without adding complexity to their already complex health coverage. We will also review case studies of programs that have been implemented at retail to drive engagement across multiple types of coverage (e.g., commercial, Medicaid, exchanges).

Webinar participants will be able to:

  • Identify key components of the primary customer segments utilizing retail locations
  • Describe the role of consumerism in member engagement
  • Design a successful member engagement campaign utilizing a retail outlet with a national footprint

Who should attend: Consumer/Member Engagement Leaders


Speakers:


Evan Schnur, PharmD, Director, Health Plan & Government Accounts
Evan S. Schnur, PharmD is the Director of Health Plan & Government Accounts for Walmart’s Health & Wellness group. In this role, his goal is to create strategic partnerships between payers and Walmart to drive lower healthcare costs and grow Walmart’s pharmacy, optical and clinics businesses. Having been with Walmart nearly eight years, Dr. Schnur uses his experiences in managed care, quality improvement, operations, and health policy to identify new opportunities for payers to grow their business with Walmart while improving their bottom line. As a pharmacist, Evan has a passion for advancing the profession and was recently named the “Rising Star Pharmacist” by Pharmacy Times. He received his Doctorate of Pharmacy degree from St. Louis College of Pharmacy and completed a post-graduate fellowship with the National Association of Chain Drug Stores.

Webinar Participants Will Be Able To:

Identify

Key components of the primary customer segments utilizing retail locations

Describe

The role of consumerism in member engagement

Design

A successful member engagement campaign utilizing a retail outlet with a national footprint