Mobilizing the Consumer Army to Lower Health Care Costs

  • September 28, 2016
  • 1:00 PM – 2:00 PM ET
  • Online

Health plans and employers have an untapped secret weapon poised to reduce total health care costs. There’s an army of consumers, who when mobilized with cost and quality transparency information, can create provider competition to drive permanent fee reduction. Learn how creating a consumer culture of shopping for health care is key to mobilizing the consumer army and lowering medical costs for everyone.

There are two ways to lower the cost of health care. We can lower the amount of overall care delivered (the number of units of care). Or, we can lower the cost of a unit of care. But how do you get providers to lower their fees? If we can mobilize the consumer army to move from high-cost to high-value providers, we can create provider competition and permanent fee reductions. Creating a culture of shopping for health care is an important step to making this happen. Early online transparency tools, with limited cost, quality and engagement, haven’t encouraged shopping – or led to health care cost reductions – in the big way promised. A more comprehensive shopping experience – utilizing a multichannel approach – is required. In this webinar, learn what’s involved to effectively create a culture of shopping for health care, generate meaningful savings and drive down costs for health plans, employers and consumers.

Webinar participants will learn:

  • The drivers of the total cost of health care
  • How to increase provider competition and lower the total cost of care
  • Why mobilizing consumers drives provider competition
  • Why online tools alone can’t create true health care shopping
  • What the pathway to seamless health care shopping must include

Who should attend:

  • Health Plan executives
  • Health Plan Sales, Marketing & Consumer Experience titles
  • Employer executives and HR titles
  • Health care brokers and consultants
  • Public Sector and Taft-Hartley health benefit decision-makers


Dennis Charland mugDennis Charland, Senior Vice President
Dennis brings more than 15 years of experience in the fields of health care technology, group insurance, benefits consulting and benefits management. In his role of senior vice president, Dennis has responsibility for business development as well as client acquisition and retention for all health plan and employer solutions.