Las Vegas, NV


Multicultural Engagement Driving Health Equity
and Building Trust

  • February 09, 2021
  • 2:00 PM – 3:00 PM ET
  • Online

Health inequity is not a new phenomenon in America, and COVID-19 has amplified the growing health equity gaps in our country. It is no surprise the communities hit the hardest by the pandemic are the ones who have the lowest levels of trust in the health care system. This has been decades in the making — the status quo is not working. We need to do better.

The good news is we are starting to do better. Hear from health insurance and health care providers who, long before COVID-19, have taken innovative approaches to engage their multicultural populations to drive equity, build trust, and improve outcomes. These approaches are a blueprint for how insurance and care providers can tackle the looming challenges of the COVID-19 vaccine distribution.

Attendees will learn:

  • How health insurance and health care providers use a technology solution to take a culture-first approach to member engagement — a critical trust-building step
  • How leveraging omnichannel and bi-directional communications strategies meet members where they are and lead to increased reach rates
  • How understanding and treating people like they matter drives improved access and better outcomes, and helps close the health equity gaps


Juan F. Lopera
Corporate Business Diversity Officer
Vice President of Marketing & RI Medicaid, Public Plans
Tufts Health Plan

Juan is responsible for business development, marketing and community relations for all products offered by Tufts Health Plan’s public plans division across Massachusetts and Rhode Island. He also leads the company’s Rhode Island Medicaid division, responsible for all market expansion functions, as well as being Corporate Business Diversity Officer, responsible for company-wide diversity efforts including health equity, multicultural customer offerings, supplier inclusion and workforce equity & inclusion.

He serves on several boards including Vice-Chair of the Dimock Center Board, Co-Chair of The Boston Foundation’s Latino Legacy Fund, The State of Massachusetts COVID-19 Health Equity Advisory Group and The State’s Latino Advisory Commission, Eastern Bank’s Board of Corporators, Greater Boston Chamber of Commerce Economic Opportunity Board, and ConsejoSano’s Advisory Board.

Previously, Juan was the company’s Director of Health Care Services, where he led medical cost management and provider contracting strategy and analytics. He has also held management roles at Blue Cross Blue Shield and Deloitte Consulting.

Joel Gray
Executive Director, California Medicaid
Anthem Blue Cross

Joel Gray currently serves as Executive Director for Anthem Blue Cross’ California Medicaid health plan, which services over 1.2M members across 29 urban and rural counties. In this role, he is responsible for provider partnerships and performance, clinical & quality value based payment programs, operations support, growth strategies, and telehealth/virtual care innovation. Joel has 2 decades of diverse industry experience across Commercial, Medicare, and Medicaid markets.  He is highly passionate about improving health equity for underserved populations, collaborating with providers, and driving operational excellence.

Prior to joining Anthem, Joel served in several operational roles at Health Net, including Customer Service, Account Management, Employer Group Sales, Underwriting, Data Analytics, Compliance, and Enterprise Risk Management. He earned a Bachelor’s Degree in Computer Information Systems from Western Governor’s University.

Deanna Minus-Vincent, MPA
Senior Vice President and Chief Social Integration and Health Equity Strategist
RWJ Barnabas Health

DeAnna Minus‐Vincent currently serves as the Corporate Senior Vice President, Chief Social Integration and Health Equity Strategist for RWJBarnabas Health. In this role, DeAnna works across the system, with internal and external stakeholders to co‐design strategies that improve health outcomes, promote health equity and eliminate health disparities. Specifically, her portfolio includes leading the system’s anti‐racism efforts which seek to develop a strategy to ensure that patients, employees, and communities in which RWJBH serves are equitable, anti‐racist, and free from discriminatory practices that promote poor health, social, and economic outcomes.

Before coming to RWJBarnabas Health, DeAnna served for more than seven years as the Chief Engagement Officer at Benefits Data Trust (BDT), a national social change organization, where she facilitated cross‐sector partnerships, diversified the organization’s revenue streams and oversaw the organization’s strategic positioning. Additionally, she has served as the Assistant Commissioner for the New Jersey Department of Community Affairs.

DeAnna received a Master of Public Administration from Rutgers University, and a Bachelor of Arts in sociology from Morgan State University. DeAnna is currently pursuing a Doctorate in Business Administration with a concentration in Health Leadership and Innovation.