New Research: The Real Value of Consumer Engagement

  • November 07, 2016
  • 1:00 PM – 2:00 PM ET
  • Online

A top question among health care executives is “does consumer engagement provide results”? New research shows that engaging consumers in health programs is one of the most impactful financial actions a health plan or other sponsors can undertake. For the first time, we’ve combined 14 years of consumer health insights with a goldmine of academic and industry research to reveal how health plans can save millions by boosting engagement. In fact, a million-member Commercial health plan could drive over $130M in new value by getting just 10% more members engaged.

This webinar will reveal results of Welltok’s groundbreaking research on the value of engaging a consumer in their health and wellbeing. We will introduce a proprietary framework for health plans to not only quantify consumer engagement, but also key strategies to drive greater engagement. Our experts will describe the consumer actions that drive financial value, such as better adherence to medications and participation in health management programs, and how to harness technology and the power of personalization, to increase engagement.

Webinar participants will learn:

  • Strategies for unlocking the value of engagement
  • What activities drive the most financial value
  • How to harness technology to increase engagement

Who should attend:  Health plan leaders focused on consumer engagement, population health management, sales and marketing, member relations and/or finance.



David Veroff photoDavid Veroff, Senior Vice President, Evidence and Value Science
As Senior Vice President of Evidence and Value Science, David is responsible for leading the analytics team and simultaneously helping clients create a value framework for their investments in our family of products and services.

David came to Silverlink, a Welltok company, from Dovetail Health where he served as Chief Analytics Officer, driving analytic strategy and execution. Prior to that, David led innovation/research and development activities at Health Dialog, developing and testing new population health management products and programs and the content and analytics that supported those programs. He has also held senior positions at The Picker Institute, healthcare analytics firms, and federal and state agencies.

To launch and support his 30-year career in healthcare analytics and development, he received a bachelor’s degree from Michigan State University and a Master’s in Public Policy degree from Harvard University.