Optimize the Broker Role in the Small-Group Market

  • February 28, 2018
  • 1:00 PM – 2:00 PM ET
  • Online

More than 60 percent of Americans receive health coverage through their employer. And for small- to mid-sized companies (those with 10 – 499 employees), the cost of health benefits averages about $11k per worker, with employees on the hook for approximately 24 percent annually, according to a Mercer study.

While the stakes are high in the small-group market, health plans have an enormous opportunity to help their employer clients protect their bottom line, while ensuring that their respective workforce has easy access to personalized, cost-effective coverage. And their best partner in achieving these goals? Brokers.

Experts will provide insights into the small-group market through case studies and best practices, along with data from Connecture’s platform and consumer surveys.

Attendees will learn:

  • How to empower brokers to free-up their time so they can focus on increasing number of quotes and new business sales, while making enrollment more efficient
  • How to take the pain out of renewals
  • Why automating health insurance sales and enrollment can positively impact financial results


Joe Feeney, Vice President, Enterprise Accounts

Joe brings more than 20 years of expertise in the healthcare industry as a consultant to health plans nationwide. For over a decade he has held various sales and account management roles at Connecture, Inc. and today, as Vice President of Enterprise Accounts, he is responsible for developing Connecture’s Small Group go-to-market strategy, collaborating with clients to drive growth and managing innovation initiatives. Prior to Connecture, he was an executive at Perot Systems and Accenture focused on healthcare organizations.

Jim Armstrong, Senior Director of Product Strategy

Jim is the Senior Director of Product Strategy for Connecture’s “GROUP” solutions. In his role, Jim is responsible for Connecture’s group product strategy, functionality, roadmap and execution. Previously, Jim lead the implementation teams for some of Connecture’s largest group solution deployments.

Jim has worked for more than 20 years in the healthcare industry. Prior to joining Connecture, Jim worked at both Hewitt Associates and Fidelity Investments within their benefits outsourcing organizations in roles ranging from quality assurance to project leadership roles driving implementations for multiple Fortune 100 companies. Jim brings a passion for client impact and a focus on program management excellence to all that he does. Jim is a graduate of Rutgers University, is married and a proud father of two living in the Cary, North Carolina.

Amy Christofis, Director of Client Services & Licensed Broker

Amy Christofis has emerged as a leader at the intersection of the broker community, millennials, and benefits technology. At Connecture, Amy works with brokers and employers to implement technology that makes enrollment and management of employee benefits simple, intuitive and informative. She believes that the right benefits approach can help employees lead happier and healthier lives. Previously, Amy worked at Chicago-based ConnectedHealth, helping a variety of clients nationwide implement innovative marketplace strategies. ConnectedHealth was acquired by Connecture in the summer of 2016. Amy is a licensed healthcare broker, and active blogger for Connecture and various media outlets (including sites such as BenefitsPro) and a member of the Professional Women’s Club of Chicago (PWCC).