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Postage Trends and Mitigation Strategies

  • October 19, 2021
  • 1:00 PM – 2:00 PM ET
  • Online
about

After a 10-year review, a Postal Regulatory Commission decision enabled a mid-year postal rate increase in August 2021 and may lead to additional rate increases in the near future.

While these increased costs put additional pressure on communication budgets, there are ways to streamline paper-based communication workflows and minimize the impact of postage increases. There are also rich opportunities to adopt more modern digital communication channels that further reduce costs and allow health insurance providers to engage with members through preferred channels, increasing overall engagement in the health care journey. Together, print mitigation strategies and digital communication adoption can reshape a member’s communication experience for the better, benefitting the member and their health care partners.

By educating attendees about the Postal Regulatory Commission’s decision and its impact on member communications, this webinar will make health insurance providers aware of the issues they need to address so they can appropriately adjust their communication strategy for greater cost efficiency and increased member satisfaction through digital adoption.

Attendees will learn about:

  • The Postal Regulatory Commission’s decision that enables higher postage increases and its implications for health insurance providers’ member communications
  • Strategies for increasing paper-based communications efficiencies and reducing costs
  • Research and behavioral study data showing trends and insights behind paperless adoption preferences
  • Strategy/tips for implementing digital adoption

Speakers


Maureen Strojny
Sr. Director Solution Strategy, Communication and Payment Services
Change Healthcare

Maureen has spent the last 23 years in the communications industry with a focus on healthcare and financial services. Over the past 15 years, she has been involved in the healthcare market space for compliant member and provider communications taking a special interest in working with clients to re-engineer workflows to enhance member engagement. Since joining Change Healthcare 3 years ago, Maureen has focused on solution strategy and growth for the Communication and Payments business. She holds a Bachelor of Science degree in Healthcare Policy and Administration (Providence College).


Dallin Grimm
Solution Manager, Communication and Payment Services
Change Healthcare

Dallin has had the opportunity to help drive innovation in a variety of healthcare spaces, including payer-provider relations, value-based care, and strategic partnership strategy. Most recently, Dallin has been advancing communications solutions to help payers and providers partner with individuals more effectively in their healthcare journeys. He holds a Bachelor of Arts in History (University of Utah), Master of Arts in History (Baylor University), and an MBA (Texas A&M University).