Las Vegas, NV


Price Transparency: Achieving Compliance and Creating Meaningful Member Experiences

  • May 24, 2021
  • 2:00 PM – 3:00 PM ET
  • Online

The CMS Transparency in Coverage Final Rule was finalized in November 2020, requiring health insurance providers to disclose detailed pricing and cost-sharing information. There are three major milestones included in the mandate, and many health insurance providers are challenged with understanding the regulations and finding a practical approach for achieving compliance leading up to the first deadline of January 1, 2022.

The webinar will help attendees understand what the pricing regulations mean for health insurance providers, helping them to build a practical approach to compliance and incorporate price transparency into their member experience in a meaningful way.

Attendees will learn:

  • What the price transparency regulations mean for health insurance providers
  • Practical ways to achieve compliance
  • How to use the regulations to enhance the overall member experience


Bobbi Coluni
Product Management Leader, Payer Solutions
IBM Watson Health

Bobbi is the Head of Product Management for the payer markets at IBM Watson Health. She is responsible for enabling innovation, defining and overseeing execution of the strategic product roadmap and evaluating new market opportunities—managing a portfolio of solutions that include health analytics and predictive risk models, performance improvement and consumer health engagement. Here, she has been leveraging her passion in design thinking and innovation with new applications of AI to transform analytics and consumer experience.

Bobbi has worked in the health care sector for more than 25 years and has experience working with large employers, health plans, government agencies and providers.

Tyler Steben
Director of Product Management, Consumer Offerings
IBM Watson Health

Tyler Steben leads IBM Watson Health’s Consumer Offering Portfolio as Director of Product Management. He has been a product leader for over 20 years, leads teams in the creation of consumer and health applications that have garnered innovation awards, been featured in Apple television and print campaigns, and have been used by millions of people around the world. Tyler has been locked down with his wife, two kids and an energetic Collie in Saline, Michigan.

Suzanne Delbanco
Executive Director
Catalyst for Payment Reform

Suzanne F. Delbanco is the Executive Director of Catalyst for Payment Reform, an independent, non-profit corporation dedicated to helping employers and other health care purchasers achieve higher-value health care. She also serves on the advisory board of the Source on Healthcare Price and Competition at UC Hastings.

Previously, Suzanne was the founding CEO of The Leapfrog Group. Suzanne holds a PhD in Public Policy from the Goldman School of Public Policy and an MPH from the School of Public Health at the University of California, Berkeley.

Deborah Gordon
Author, The Health Care Consumer’s Manifesto
Founder, Consuming Health

Deborah D. Gordon is author of The Health Care Consumer’s Manifesto and founder of Consuming Health. She is a contributor on health care consumer issues. Her research and opinions have appeared in national outlets including JAMA Network Openthe Harvard Business Review blog and USA Today.

Deb previously spent more than two decades in health care leadership roles, including many years as the Chief Marketing Officer at Network Health, a Massachusetts health plan that served low- and moderate-income members. She earned a BA in bioethics from Brown University, and an MBA with distinction from Harvard Business School.