Las Vegas, NV


Price Transparency: Keys to Complying and Thriving

  • September 20, 2021
  • 2:00 PM – 3:00 PM ET
  • Online

As the fast-approaching January 1, 2022 deadline for the Consolidated Appropriations Act and Transparency in Coverage final rule nears, health insurance providers need to put solutions in place to ensure their organizations are ready to comply. Are you prepared to tackle the challenges of price transparency and exceed member expectations?

In this webinar, we will address the most pressing price transparency priorities we’re hearing from health insurance providers and will provide strategies for addressing them.

Attendees will learn:

  • What the Consolidated Appropriations Act and Transparency in Coverage final rule require of health insurance providers
  • Strategies for complying with the new requirements by the upcoming deadline
  • How data, analytics and AI can be leveraged to create meaningful and accurate estimates



Tyler Steben
Director, Product Management, Consumer Offerings
IBM Watson Health

Tyler Steben leads IBM Watson Health’s Consumer Offering Portfolio as Director of Product Management. He has been a product leader for over 20 years, leads teams in the creation of consumer and health applications that have garnered innovation awards, been featured in Apple television and print campaigns, and have been used by millions of people around the world. He completed his Master’s degree at Wayne State University in Detroit, and lives with his family in Michigan.

Bryan Briegel
Healthcare Reform Strategist
IBM Watson Health

 Bryan Briegel provides strategic guidance related to Federal regulations impacting payers, providing guidance and oversight of Medicare Part D Retiree Drug Subsidy Reporting, now-sunset ERRP and CSR Reconciliation services, EDGE Server TPA services and Risk Adjustment Data Validation-IVA Services. More recently he has focused on healthcare interoperability, supporting payers meeting CMS’s Interoperability and Patient Access Rule, and supports compliance with the Transparency in Coverage Rule and the Consolidated Appropriations Act: No Surprises statutes. Mr. Briegel has been with Watson Health since 2002 holding various leadership positions.​

Barton Halling
VP, Product Management – Consumer Directed Health & Emerging Markets
UMR, a UnitedHealthcare Company

Bart Halling is currently vice president of Customer Solutions, overseeing consumer activation strategies, account and value-based benefits, incentive capabilities, decision support tools, advocacy solutions and consumer engagement programs for UMR, the third-party administrator (TPA) unit of UnitedHealthcare.

Halling joined UMR in 2006, bringing broad experience and knowledge of the consumer driven health care space and financial services industry dynamics to the organization.   Under his leadership, the team has provided consumer solutions and strategies that have garnered national award recognition from the Institute for Healthcare Consumerism (IHC) six years in a row (2009-2014).

He received a bachelor’s degree in mathematics and economics from St. Olaf College, Northfield, MN, and completed his graduate MBA coursework at the Carlson School of Management with a focus on strategic development.