Prove the Value of Member Engagement Initiatives with Interaction Analytics

  • September 26, 2016
  • 2:00 PM – 3:00 PM ET
  • Online

Engaged members mean better health and financial outcomes. Measuring engagement remains elusive, however. New technologies enable health care organizations to orchestrate communication, breaking calls-to-action into discrete components that health care organizations can use to measure specific responses and adjust approaches to maximize effectiveness.

This webinar will examine client experiences and showcase the latest technology that leads to more measurable results. Topics include enabling health care organizations with data management and communication technology to make the most of every member touch point. Hear about the latest techniques for optimizing critical interactions, which can drive better results and member satisfaction.

Webinar participants will learn about:

  • Exciting new engagement technologies, including interactive video
  • Creating a member-driven conversation
  • Structuring the member conversation to improve measurability
  • Achieving a single member view
  • The power of contextual personalization
  • Tracking and measuring engagement results

Who should attend: 

  • VP, Director of Communications
  • VP, Director of Marketing
  • VP, Director Member Experience
  • VP, Director of Digital Strategy
  • VP, Director Provider Relations


Deb Purcell mugDeb Purcell, Director Healthcare Solutions, Pitney Bowes
Deb Purcell has been helping B2C organizations understand and engage their customers with technology innovations and data-driven insights for more than 20 years. For the past five years, she has led healthcare solution development at Pitney Bowes, enabling clients to build meaningful relationships with members through personalized and interactive communication platforms that drive patient and member satisfaction, enrollment and retention. Deb holds a bachelor’s degree in Economics and an MBA, both from The University of Michigan.

Dr. Gerhard Heide, Director, Global Market Strategy, Customer Engagement Solutions, Pitney Bowes

Gerhard has nearly 20 years of experience with many major B2C companies globally on a wide range of customer insight, data and customer experience technologies. He has delivered significant customer-centric solutions across many key industry sectors including finance, communications, utility, retail and the public sector.

Gerhard is a recognized thoughtleader and accomplished speaker, his current focus is on Customer Engagement, Customer Information Management, CRM and Social Media. Gerhard has a background in mathematics and also has worked extensively in collaboration with scientists at CERN and a number of leading universities. He holds an MSc and a PhD in Mathematics from the University of East Anglia.