Las Vegas, NV


Re-Engaging Your Population in
Preventive Health

  • May 27, 2021
  • 2:00 PM – 3:00 PM ET
  • Online

Engagement in preventive health care has historically been far below acceptable, with just 8% of adults participating in all preventive health activities. Through the pandemic, that rate dropped further, with more than 43% of the population missing their preventive health visits, including those for chronic conditions like diabetes, cancers, etc. There has been an explosion of interest in virtual or at-home solutions that create easier access, but does easier access alone result in more engagement and better outcomes?

The discussion throughout the webinar will provide context as to the “state of the state” in regards to preventive health engagement trends as well as new innovative trends/interventions in health care. However, experts will unpack the magnitude of impact that remote, virtual, or at-home solutions can have, the pitfalls of them, and how to manifest best practices into actual deployable strategies that improve population health.

Attendees will learn about:

  • Potential population health issues coming out of the pandemic due to a year of people not engaging in health care
  • Trends in digital health that should be considered to get populations re-engaged in preventive health
  • Potential pitfalls of virtual care
  • How to leverage best practice to deploy a strategy that drives more engagement, easier access to care, and better outcomes


Robert Mordkin, MD, FACS
Chief Medical Officer

Dr. Robert Mordkin is currently the Chief Medical Officer at LetsGetChecked and holds a medical staff appointment as Chief of Urology & Director of Robotic Surgery at the Virginia Hospital Center in Arlington, Virginia. His clinical interests focus on laparoscopic and robotic surgery for bladder, kidney, prostate, and adrenal cancer.

He received his Medical Degree from University of Southern California School of Medicine, Los Angeles, and completed his residency at Georgetown University Hospital in Washington, DC.  Dr. Mordkin is a Diplomat of the American Board of Urology, and a Fellow of the American College of Surgeons.

Kimberlee Vandervoorn, JD
Vice President, Consumer Solutions
UnitedHealth Group | Optum

Kimberlee Vandervoorn is currently the Vice President of Consumer Solutions at UnitedHealth Group | Optum, where her primary responsibilities are to develop and execute strategy to bring infrastructure of health and culture of wellness to the hospitality industry, while driving sustainable, profitable growth for UnitedHealth Group.

She holds a Doctorate in Law from the Catholic University Columbus School of Law and is a Lean Six Sigma Master Black Belt.