Washington, D.C.

Nashville, TN


Turn Your Portals into a Strategic Asset

  • August 24, 2017
  • 2:00 PM – 3:00 PM ET
  • Online

Many health plans, large and small, are coming to the same conclusion regarding their member and provider portals. They’re simply not up to snuff with where they should be. It could be that they lack a strong user interface and they are difficult to navigate, or there is just not much in the way of content or tools. So it’s time for an upgrade. The question now is not whether you should overhaul your portals, but how quickly you can get them done. Of course, there’s the question of, should I partner with someone, or go it alone with my own team?

This webinar will discuss the question of “build vs. buy” when it is time to look at your portal strategy and solutions, and demonstrate why there are some things that are best left to the experts. Sure, your IT team can put together a functionally sound application, but does it take into account your engagement strategies to fully leverage your portal solutions? And is it flexible enough to meet your needs as your engagement strategies evolve over time?

In this session, you will learn:

  • Why you need to consider your engagement strategies as a major driver of your portal development, rather than just “checking a box.”
  • Why home-grown solutions can be a dangerous path, especially when it comes to security.
  • Why scalability and configurability are “must haves” when planning for the needs of your engagement strategies today and into the future.
  • How well-integrated solutions can impact adoption and utilization.
  • The importance of treating your members like consumers, and delivering on their expectations.
  • Which internal teams will be impacted by a portal upgrade, and how to optimize their input
  • Practical steps to take before your portal upgrade

Who should attend: Leadership from commercial health plans, including C-level executives and senior leadership, including VPs and directors, IT, member engagement, provider engagement, marketing


Melissa Palladino, Product Strategy Director

Brad McIlwain, User Experience Manager, Healthfirst