Ready? Plans Must Change Medicare Marketing or Risk Millions

  • May 01, 2018
  • 2:00 PM – 3:00 PM ET
  • Online

There is a new reality in Medicare: Boomers are here, consumers are retiring later, and they are more digital than ever. Current approaches to Medicare marketing that are laser focused on the 65th birthday need to change or will fail. Health plans that pivot quickly to deliver appropriate tools and experiences to boomers aging in to Medicare eligibility will have a substantial revenue opportunity at their fingertips. This session will present the latest research and a personalized omnichannel journey for this new age-in generation.

This webinar will address what payers should know about the changing Medicare Age-in landscape and what to consider to pivot marketing approaches.

Attendees will learn: 

  • The research and data behind the changing Medicare Age-in landscape findings
  • Considerations for changing Medicare acquisition marketing approaches


Scott C. Overholt, Managing Director, Accenture Interactive Healthcare, Accenture

Scott Overholt is a Managing Director in Accenture’s Healthcare practice and a leader of Accenture Interactive. Scott’s areas of focus include consumer-centered health care, marketing strategy and design and implementation of consumer engagements across Medicare, Medicaid, Individual and Small Group markets to increase sales, retention, satisfaction and profitability. Scott is a national award winner for integrated marketing of a client’s first ACA campaign launch in 2013 and an innovator of Medicare Age-In marketing programs with an emphasis on growing digital dependence.

George Dippel, Senior Vice President of Client Services, Deft Research:

George brought 12 years of healthcare consumer market research expertise at Procter & Gamble’s renowned Healthcare Consumer Institute to Deft Research in early 2010, and since then has assisted Deft Research with client facing work, survey design, data interpretation, and client consultation.  His range of healthcare consumer research expertise spans Medicare Advantage, MedSupp, Small Group, ACA/ off-exchange, Uninsured, PBM and Part D.  Over the past six years, George has been part of over 100 health insurance consumer quantitative research projects.