Reining in the Cost of Back Pain

  • September 11, 2018
  • 2:00 PM – 3:00 PM ET
  • Online

Affecting 30 percent of U.S. adults every year, low back pain is among the top three cost drivers for most health insurance providers and is the leading cause of opioid prescription. It is also at the forefront of employer concerns due to its significant impact on worker’s comp, disability, absenteeism, and lost productivity.

Over the past 20 years, low back pain-related prescription rates for opioids, MRI imaging, epidural injections, and spine surgery have climbed significantly, with a corresponding rise in costs. Yet over the same period, functional limitations and disability rates have increased. As a nation we are spending more and achieving less in this area. Evidence-based pathways exist to guide prevention and treatment of low back pain but are not effectively implemented by the health care system.

In this webinar, clinical and executive leadership from two health plans discuss how they are using a digital solution to change the paradigm for low back pain, delivering effective, 24/7, consumer-centric care to improve clinical outcomes and reduce health care costs.

Attendees will learn to:

  • Identify how much back pain is costing your organization
  • Gain strategies to improve member care and drive down costs using a digital therapeutic
    • Reduce use of opioids and unnecessary MRIs, injections, and surgeries
    • Improve member quality of life
    • Case study: Clinical and financial impact on health plan population
  • Engage your members real-time
    • Consumer-centric, personalized healthcare – definition and impact
  • Best practices for contracting with digital health care companies
    • Frank talk about point solutions
    • Outcomes and capabilities in data, customization, and integrations
    • Onboarding and driving member awareness and engagement
  • Gain strategies to maximize ROI
    • Commercial plans: Why employers are laser-focused on MSK solutions
    • Integrated delivery networks and capitated systems
    • Medicare and Medicaid
    • Maximizing points of entry
    • Leveraging plan design


Elaine Rosenblatt MSN, FNP-BC, Director of Quality and Care Management at Quartz Health Solutions

Elaine Rosenblatt is the Director of Quality and Care Management at UW Health in Madison Wisconsin. Since October 2005 she has responsibility for the strategic oversight of quality initiatives for Quartz Health Solutions, Inc insurance company, formerly Unity Health Insurance, which is part of the UW Health integrated health system. Her responsibility includes providing leadership for the Health Services and Medical Management Departments in their disease management programs, clinical quality improvement, health education, prevention and wellness programs and utilization management. Adhering to NCQA standards and continually evaluating improvements in HEDIS™ measures, Unity continues to maintain its Excellent accreditation with NCQA.

Elaine is also a nurse practitioner in the Internal Medicine clinic at UW Health for over 40 years, with a specialty in pre-travel health. In this role as well as her role as a Clinical Associate Professor in the School of Nursing, University of Wisconsin-Madison, she has teaching responsibilities for physicians, medical residents, medical students, nurse practitioner students and pharmacy students.

Michael J. Quist, President and CEO at WEA Trust Insurance

Michael Quist is the President and CEO of WEA Trust, a healthcare insurer serving Wisconsin employers. A thirty-year industry veteran, Mr. Quist has held a variety of executive positions. Throughout his tenure at WEA Trust, Mike has demonstrated a forward-thinking, innovative vision for transforming healthcare, not only in terms of managing costs but also in enhancing quality and helping patients.

Mike has been with WEA Trust for over six years, joining the company in May of 2011 as Chief Financial Officer and Vice President. He was then promoted to Executive Vice President of Operations and CFO in July of 2013.

Mike graduated from UW-Milwaukee Lubar School of Business with a BBA in Accounting and is a Certified Public Accountant in the State of Wisconsin. He also has been a member of the Wisconsin Institute of Certified Public Accountants (WICPA) and the American Institute of Certified Public Accountants (AICPA) for over 25 years.

Mary Ryan, RN Quality Coordinator at Quartz Health Solutions

Mary Ryan RN, BSN is an RN Quality Coordinator for Quartz Health Solutions, Inc., a health plan management and administrative services company, where she is leading the implementation and expansion of the MobileBackSM low back pain program.

Lydia Zeller, Vice President of Product Strategy at Kiio

Lydia Zeller is Vice President of Product Strategy at Kiio, a digital therapeutics company focused on changing the paradigm for musculoskeletal care. Evidence-based, personalized, and consumer-centric, Kiio for Low Back Pain significantly reduces pain, opioid use, and medical costs, leading to improved quality of life for the individual and improved productivity and lower cost for the employer. Kiio works with both health plans and employers, providing a cost-effective, easy-to-implement solution tailored to the needs of our partners.

Lydia has led Kiio’s digital therapeutic product line from inception and is responsible for overall product strategy. She is passionate about excellence and continued innovation, combining the best in evidence-based medicine, personalization, and behavioral economics with state-of-the-art technology to move the needle. Her goal is to help the consumers using Kiio lead healthier, pain-free lives and to drive value through effective, high-value solutions that increase the bottom line for our employer and health plan partners. Lydia brings over 20 years of diverse entrepreneurial experience.

Lydia graduated from the University of Wisconsin – Madison and is a member of the 2019 University of Wisconsin Madison Executive MBA class, with a specialization in Strategic Management. She enjoys hiking, gardening, and cooking.