Members of health plans are faced with increasingly higher deductibles and nuanced health care services options in narrow provider and pharmacy networks and restricted plan designs. Personalized communications to members in the context of their care delivers benefits for all stakeholders: better access, improved care quality and lower care costs.
Focusing on the rigorous analysis of member messaging by a national health plan, the webinar will review methods used by the plan to measure messaging effectiveness and how those lessons will frame its approach for piloting and testing the benefits of electronic messaging channels.
Webinar participants will learn:
Who should attend:
Efficient analytics are required to identify the appropriate members for messaging
Message content and customization is critical for communicating “what’s in it for me” member issues
The benefits are from cohesive communication campaigns towards Triple Aim and care quality goals