Scale Member Care Management with CRM

  • July 18, 2018
  • 12:00 PM – 1:00 PM ET
  • Online

The rising cost of healthcare and its administration combined with changing member expectations are forcing payers to find new strategies to be successful. Payers must change their business model to focus on member experiences, member engagement and member care management. But current disconnected processes and complex technology stacks are draining budgets and limiting innovation.

Join us to see how payers are making the change to become successful in today’s environment, and hear from CDPHP’s Brian Cocozza on how their organization is transforming member services and engagement. Brian will discuss how they have leveraged the right platform to engage members effectively, and have empowered care managers to scale across larger populations. With Salesforce Health Cloud for Payers, you too can gain member trust and drive healthy behaviors when you personalize every interaction, consolidate data into a single view, and streamline collaboration across providers, members and care teams.

Attendees will learn:

  1. What payers need to do in order to survive the fast changing landscape.
  2. What hinders payers from making the required shift in their business model.
  3. How to overcome these barriers to leveraging a payer-focused healthcare platform.
  4. The benefits of engaging their members at a personalized level.


Issam Zeinoun, Director Go to Market, Salesforce

With over 20 years experience in CRM, including 10 years in the Payer space, most of it in the Blues Plans, Issam now leads the payer strategy at Salesforce.

Brian Cocozza, Director Project Implementations and Salesforce Operations, CDPHP

Brian has 20 years experience in the Payer space. He established the Salesforce practice at CDPHP and has become the lead liaison between business and IT . Brian’s team is focuses on improving provider and member support, and is now building out a care management and collaboration solution to connect across the ecosystem.