Wellness platforms are uniquely positioned to support and advance initiatives aimed at addressing members’ social determinants of health (SDoH) as part of an overall strategy to help members thrive. By leveraging data through advanced analytics, a wellness platform can determine the next right thing for a member to do regarding their health and wellness journey and then connect members with the appropriate resource – whether that’s a health coach, a food bank, or a ride to the doctor. As a result, the wellness program now serves as continuous support network for each member. It becomes a familiar and trusted source for all the tools, programs, and information that members can leverage to overcome the specific obstacles and risks, created by social determinants of health, that they are facing.
To successfully address social determinants of health, a wellness platform must be able to identify a member’s vulnerabilities to SDoH. We will talk about ways to gather this data and approaches to analyzing the data. We will also provide recommendations for how to promote content and resources to members based on the data.
Catherine Bass, PhD
Director of Informatics
Dr. Bass serves as the Director of Informatics at Onlife Health. Her areas of responsibility include data science, advanced analytics, reporting and survey science. She holds a Ph.D. in Health and Human Performance with an emphasis in Health Promotion and has 20 years of experience in the health and wellness industry, including a national award from the Center for Disease Control and Prevention for innovations in healthy behavior data collection. Her areas of expertise include measurement, incentive design, program planning and health behavior theory. Dr. Bass has authored articles for peer-reviewed and trade journals, speaks at industry conferences, holds adjunct faculty positions at several universities and is active in the data and technology industry in Nashville.