Strategies to Increase Colorectal Cancer Screening Rates

  • March 01, 2017
  • 1:00 PM – 2:00 PM ET

We can help prevent colorectal cancer by screening. Testing allows detection of polyps, which can be removed before they progress to cancer. Yet colorectal cancer is the third most common cancer in both men and women and the second-highest cause of cancer death (American Cancer Society, 2016).

So what’s the problem? The problem is that a full third of people aged 50 to 75 years are not up to date with their screenings (King, et al, 2010). And screening is even more important than reducing risk factors or increasing treatment. Additionally, colorectal cancer screening is a HEDIS measure. The webinar will explain currently available and approved colorectal cancer screening methods and strategies to improve screening completion rates through use of home delivery Insure Fit kits and member activation. It will do this by looking at how one health plan and provider group partnered to improve their colorectal cancer screening program.

Webinar participants will learn:

  • Current recommendations for colorectal cancer screening
  • Strategies to improve colorectal cancer screening rates
  • Case study to explain how one health plan improved colorectal cancer screening rates in collaboration with a provider organization
  • Current prevalence and incidence of colorectal cancer

Who should attend: Healthcare professionals particularly individuals in these roles: medical directors, quality, risk, care management/coordination/disease management/health promotion and AHIP Member Health Plans.


Patrick James, M.D.
Chief Clinical Officer, Health Plans & Policy
Quest Diagnostics

Khuram Arif, M.D., MBA
Medical Director, Managed Care
Mercy Medical Group

Laura Monteil, RN
Manager, Health Promotion and Disease Management
Western Health Advantage

Don Hufford, MD
Chief Medical Officer
Western Health Advantage

1. American Cancer Society. Cancer facts and figures, 2016. groups/content/@research/documents/document/acspc-047079. pdf. Accessed March 11, 2016.

2. Joseph DA, King JB, Miller JW, et al. Prevalence of colorectal cancer screening among adults—behavioral risk factor surveillance system, United States, 2010. MMWR. 2012;61(Suppl): 51-56. Accessed March 11, 2016.