Las Vegas, NV


Supporting Seniors with Holistic Fitness Benefits
in a Post-COVID World

  • May 25, 2021
  • 1:00 PM – 2:00 PM ET
  • Online

COVID-19 has impacted every aspect of our health, with seniors affected more than most. As society reopens, Medicare plans must offer solutions that support the holistic well-being of seniors in light of renewed mental and physical needs. Meeting members where they’re comfortable, whether it’s in-person fitness via a hyperlocal gym network, or virtually with classes on demand, while also delivering opportunities for social connection and cognitive support, is key to differentiating your plan post-COVID.

In this webinar, experts in fitness and digital health will discuss the evolving needs of seniors in the post-pandemic world, and how health insurance providers can proactively address these needs to retain and attract new members. The right Medicare fitness benefit can help bridge the gap between mental and physical health.

Attendees will learn about:

  • What members look for in supplemental benefits, and how health plans can proactively address the evolution of well-being to differentiate their plans
  • How offering a wide variety of fitness options can support seniors’ social well-being by fostering community connection
  • How the expansion and widespread adoption of virtual offerings during and after COVID can help Medicare plans differentiate


David Dempsey
Senior Vice President, Prevention & Well-Being
Rally Health, Inc.

David Dempsey heads the Prevention and Well-Being businesses for Rally Health. David joined Rally in December 2014 as one of the first lawyers at the then-fledgling company. He helped with the launch of almost all of Rally’s core products, and its push into international markets.

David also led Rally’s integration with Real Appeal in 2017-18. Prior to joining Rally, David was a partner at an international law firm and, before that, a teacher. He graduated cum laude from Harvard Law School and summa cum laude from Princeton University.

George Dippel
Senior Vice President, Client Services
Deft Research

George Dippel is a graduate of Auburn University and spent the first 12 years of his career with Procter & Gamble at P & G’s renowned Healthcare Consumer Institute.  While there, George studied the healthcare consumer across all aspects of care delivery and used those insights to provide high-level consultation to both P & G’s billion-dollar healthcare brand teams as well as the company’s many partner health insurance plans.

George brought his healthcare consumer market research expertise to Deft Research in early 2010, and since then has assisted  Deft Research with client-facing work, survey design, data interpretation, and client consultation.  His range of healthcare consumer research expertise spans Medicare Advantage, MedSupp, Small Group, ACA/ off-exchange, Uninsured, PBM, and Part D.

Anthony Geisler
Chief Executive Officer
Xponential Fitness

Anthony Geisler is the founder and Chief Executive Officer of Xponential Fitness. After graduating from USC in 1999, Geisler and a friend saw the potential in the era and created a domain name and website development business, before moving into casino gaming software, then to fitness when he purchased LA Boxing in 2001. Seeing more opportunity in specialized workouts, Geisler bought Club Pilates in early 2015, a small collection of boutique Reformer Pilates studios concentrated in California that has now grown to 900 licensed locations. In 2017, Anthony recognized there was a further opportunity with scheduled boutique fitness and formed Xponential Fitness, which is now the curator of leading fitness brands across each vertical of the boutique fitness industry, including Club Pilates, Pure Barre, CycleBar, Row House, StretchLab, AKT, YogaSix, STRIDE, and Rumble.

Karen Scott
Client Executive-National Health Plans
Fitbit Health Solutions | Google

Karen leads business development and strategic partnership initiatives with national health plans for Fitbit Health Solutions at Google. She has more than 20 years of experience working in payer, provider, and health services organizations including UnitedHealth Group, Blue Cross Blue Shield, and Allina Health. She has deep experience in product innovation and client solutions focused on digital health & wellness, virtual care, and non-traditional care delivery.

She is strongly bonded with her Fitbit Sense smartwatch, uses Fitbit Premium daily, tracks her activity, sleep, stress, and SpO2 data obsessively, and takes her Sense off only every few days for a quick recharge!