The changes to CMS’ Medicare telehealth reimbursement policy have provided a catalyst that is enabling Medicare Advantage plans to better engage their beneficiaries. The changes have addressed a major barrier to senior telehealth adoption, and are opening the door to new possibilities. Health plans should no longer just assume that their Medicare Advantage members will not use telehealth, and should actively engage the population and design telehealth programs to address their wants and needs.
During the webinar, Mary Modahl, Chief Marketing Officer at American Well, will present the results of a new senior consumer survey, which examines seniors’ healthcare trends and sentiments toward telehealth, and identifies how healthcare organizations can build telehealth programs unique to this population.
Bob Hartman, Senior Leader of Market Innovation, Medicare Product & Diversified Services Development for MVP Health Care, will discuss how MVP Health Care rolled out telehealth to its Medicare Advantage population, and will reveal challenges, best practices, and lessons learned.
Chief Marketing Officer
Mary Modahl leads American Well’s health system, health plan, employer, consumer and physician engagement programs. Her prior experience includes the role of Chief Marketing Officer at QuantiaMD, a physician social network, and SVP Marketing and Government Affairs for Health Dialog, the disease management unit of UK-based Bupa Group. Prior to that, Ms. Modahl helped build Forrester Research, a publicly traded provider of technology advisory services, from its inception. She served for 15 years as the company’s Vice President, Research. Ms. Modahl currently serves on Board of IANs Research, a cybersecurity advisory firm, and on the Advisory Board of Brodeur Partners, a strategic communications company. Ms. Modahl earned her degree in economics from Harvard University.
Senior Leader, Market Innovation, Medicare Product & Diversified Services Development
MVP Health Care
Bob Hartman is Sr. Leader, Market Innovation, Medicare & Diversified Services for MVP Health Care (MVP), a nationally recognized, not-for-profit health insurer caring for over 700,000 members in New York and Vermont. In 2017, Bob guided MVP’s launch of myVisitNow, a white-labeled telemedicine platform that enables members to see board-certified doctors from the comfort of their own ho me via a computer, tablet, or mobile device. Leveraging his experience in product and capabilities development across varied industries, Bob is also responsible for MVP’s Medicare and ancillary product lines, new product innovation, and developing diversified revenue streams across all lines of business.