Transforming Price Transparency

  • October 23, 2018
  • 2:00 PM – 3:00 PM ET
  • Online

What is prescription price transparency?  Learn about its impact on medication adherence, medication abandonment, treatment delays, pharmacy call-backs, and sticker shock.

Content will illuminate the concept of prescription price transparency and its impact on the patient journey experience from provider-to-prescriber-to-patient-to-pharmacist-to-patient.

Attendees will learn:

  • How new tools in the provider-patient-pharmacy workflow provides critical patient-specific information at key points of care
  • Best practices achieved for streamlining operational efficiencies—Seamless integration, at the physicians desktop, with no separate logins
  • How price transparency impacts medication adherence
  • How innovations in price transparency are enhancing the patient journey experience.
  • What is prescription price transparency


Luke Forster-Broten

Luke manages the Electronic Prior Authorization product portfolio on the Surescripts Product Innovation and Strategy team. He has extensive experience developing, managing, and supporting healthcare IT products. He is also actively involved in the NCPDP electronic Prior Authorization (ePA) task group. Luke has a BA from the University of Northern Iowa and an MA from the University of Minnesota.