Impact Exchange Member Health & Utilization With Socio-Demographic Insights

  • November 30, 2016
  • 1:00 PM – 2:00 PM ET

To design effective outreach programs, health plans need specific, detailed member data statistics so they can gain an in-depth understanding of their members and their health concerns. But health risk assessment (HRA), claims, and enrollment data is no longer enough — it doesn’t provide the consumer insights needed to pinpoint communications, marketing and other outreach strategies. Understanding new and unique populations, such as those newly covered through the Affordable Care Act, is especially difficult.

This session will showcase how health plans can combine cutting-edge segmentation methodology with a rich set of healthcare-specific consumer lifestyles, attitudes, and behaviors to provide the knowledge they need to understand health status, disease prevalence, illness burden, and more, and design effective targeting and communication strategies. The speakers will share real-life examples from health plans who are providing the right message to the right person at the right time.

Attendees will learn:

  • The elements needed to create the most useful socio-demographic member data, including insights on healthcare behaviors, lifestyle segmentation, and precision geography and demographics
  • How to combine key data sources to understand and develop a comprehensive picture of current and prospective members, including distinct populations such as those in the Exchanges or on Medicaid
  • Specific examples of how health plans are using socio-demographic data to attract and retain members (including new target populations), design effective messaging, close gaps in care, understand and lower risks, and increase cost effectiveness
  • Details of our latest research uncovering new insights from a sample of Public Health Insurance Exchange population

Who should attend:  Decision makers from all size health plans.


brandi-hodor-photoBrandi Hodor, Analytic Advisor, Truven Health Analytics
As an Analytic Advisor for Truven Health, Brandi Hodor drives strategic initiatives integrating sociodemographic and health and productivity data, and designs reporting outputs to fit health plan and employer business needs. She also helps clients implement predictive modeling projects and has created a number of analytic tools for modeling. Ms. Hodor holds a B.S. in Applied Mathematics and Statistics from the Missouri University of Science and Technology.


kimberly-bradbury-photoKimberly Bradbury, Analytic Advisor, Truven Health Analytics
Kimberly Bradbury is an Analytic Advisor for Truven Health Analytics and our subject matter expert in Affordable Care Act analytics. Ms. Bradbury works closely with clients to understand and address their healthcare information needs and to ensure they receive the most value from our EDGE Services solutions and Advantage Suite decision support system. Ms. Bradbury identifies, coordinates, and executes analyses on healthcare cost, utilization, and quality and helps drive business decisions. She also assists with the presentation of database design, specifications, and analytical results to clients. Ms. Bradbury holds a dual Masters in Public Health and Toxicology from the University of Michigan.