Understanding the Power of Persona-Based Engagement

  • March 26, 2019
  • 2:00 PM – 3:00 PM ET
  • Online

Today’s discerning consumers expect more from their health insurance providers. That’s because consumer expectations have been raised and redefined by retailers, who are providing their customers with a highly personalized experience. Health insurance providers must adopt this same personalized approach to stay competitive, especially as consumers are required to pay more of the health care dollar.

This webinar will discuss how personas provide a greater understanding of the behavior, preferences and expectations of members in order to create a more personalized experience within a health insurance provider’s wellness program.

Attendees will learn:

  • The Power of Personalization and why the use of personas is so widespread among retailers and gaining in popularity among health insurance providers.
  • Key Engagement Insights revealed by creating five data-driven personas for a cross-section of a wellness population.
  • Four Practical Applications of Personas, such as personalizing the wellness experience for each member.
  • How to Boost Initial Engagement through Predictive Modeling by matching each user with a persona, even before a Health Assessment or medical claims data has been received.


Dr. Catherine Bass

Dr. Bass serves as the Director of Informatics at Onlife Health. Her areas of responsibility include data science, advanced analytics, reporting and research. She holds a Ph.D. in Human Performance with an emphasis in Health Promotion and has 20 years of experience in the health and wellness industry, including a national award from the Center for Disease Control and Prevention. Her areas of expertise include measurement, incentive design, program planning and health behavior theory. Dr. Bass has authored articles for empirical and trade journals, holds adjunct faculty positions at several universities and is active in the data and technology industry in Nashville.

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