Today’s discerning consumers expect more from their health insurance providers. That’s because consumer expectations have been raised and redefined by retailers, who are providing their customers with a highly personalized experience. Health insurance providers must adopt this same personalized approach to stay competitive, especially as consumers are required to pay more of the health care dollar.
This webinar will discuss how personas provide a greater understanding of the behavior, preferences and expectations of members in order to create a more personalized experience within a health insurance provider’s wellness program.
Dr. Catherine Bass
Dr. Bass serves as the Director of Informatics at Onlife Health. Her areas of responsibility include data science, advanced analytics, reporting and research. She holds a Ph.D. in Human Performance with an emphasis in Health Promotion and has 20 years of experience in the health and wellness industry, including a national award from the Center for Disease Control and Prevention. Her areas of expertise include measurement, incentive design, program planning and health behavior theory. Dr. Bass has authored articles for empirical and trade journals, holds adjunct faculty positions at several universities and is active in the data and technology industry in Nashville.