Untapped Potential: How to Drive Telehealth Enrollments, Utilization and Loyalty

  • December 02, 2021
  • 1:00 PM – 2:00 PM ET
  • Online

The pandemic has put telehealth on the map in terms of member awareness. However, only 25% of health insurance leaders say telehealth utilization exceeds expectations. If your members don’t realize telehealth is available, or don’t understand why it matters to them, why would they use it?

In this webinar, we discuss the challenges health insurance providers are facing when given the complex task of engaging different member populations in telehealth, and dig deep into the intricacies associated with convincing members to use telehealth. We’ll reveal how health insurance providers should be using different channels and tactics to drive enrollments and utilization, and demonstrate how when used together these channels produce measurable results.

Attendees will learn:

  • How to overcome common challenges associated with telehealth engagement
  • Key member characteristics relevant to virtual care
  • Channel marketing best practices for direct mail, paid search, text and more
  • How to combine efforts to streamline the member journey


Marie Renzi
Director of Marketing, Health Plan and Employer Engagement

Marie Renzi is the Director of Health Plan and Employer Engagement at Amwell. In her current role, Marie partners with health plans and employers to implement telehealth engagement best practices, share category trends and develop new innovative strategies for growth.

Marie has a wide range of experience within the health care industry spanning medical research, group practice, claims driven engagement programs and spent a decade of her career at a large national health plan. Through these experiences, she has developed a deep expertise in developing engagement strategies that deliver results.

Marie graduated with a bachelor’s of arts in biology with a concentration in pre-medical science from McDaniel College and lives in Maryland with her husband and three girls.

Laura Anderson
Strategic Marketing Specialist

Laura Anderson is the Strategic Marketing Specialist at NeuGen and responsible for growth and retention marketing for both WEA Trust and Health Tradition Health Plans. Laura joined NeuGen in 2016, specializing in healthcare communications, marketing and public relations.

Laura received her Bachelor’s degree in Communications from the University of Minnesota and her Master’s in Strategic Communications from the University of Iowa. In her free time, Laura enjoys spending time with her husband, dog and staying active with spin classes and yoga.

Erin McMahon
Director of Marketing
Blue Cross Blue Shield of Arizona

Erin is an experienced Marketer with over 20 years of experience in various industries, focusing on healthcare and telecommunications. She has been with Blue Cross Blue Shield of Arizona for more than three years leading the market building teams as the Director of Marketing. Erin oversees acquisition, retention, and engagement across commercial, IU65, and government lines of business. She believes in the power of data to drive positive business outcomes balanced with making personal connections by humanizing the brand.