Effectively engaging and retaining individuals into health services programs has been a priority for many organizations over the last decade. The literature suggests that results have been mixed, at best, to date despite the industry’s significant investment towards this objective. This webinar will establish the basis for and describe a novel multi-disciplinary approach to overcoming the traditional challenges in this area to achieve greater success.
We will review the theory and practice of integrating behavioral science, behavioral economic and interactive technology methods to increase engagement of a Medicare Advantage plan population. Specific attention will be paid to examining advanced motivational interviewing concepts and techniques, learnings from behavioral economic theory and multi-media technology engagement practices. Equally as important will be a review of these domains can be integrated into a powerful engagement strategy and practice. Case studies of an integrated program, focused on engaging older adults in advanced care planning conversations, will be reviewed to demonstrate the impact of putting this theory into practice.
Webinar participants will learn:
Who should attend: Payers/Health plans, Chief Medical Officers, Chief Operating Officers, Medical Directors, Case Managers, Clinicians
Colleen Marshall, Chief Clinical Officer, Vital Decisions
Colleen Marshall, MA, LMFT, has been a leader in behavioral health and behavior change service delivery and management for more than 15 years. She provides direction, vision and oversight of our clinical team, training and quality departments ensuring that our services are consistent with the highest standards of Motivational Interviewing and Values Based Advanced Care Planning practice. Colleen directs the way we positively influence values based care decisions and communication of those decisions with healthcare providers. Through speaking, writing and meeting with prospective customers, she explains Vital Decisions specialized expertise and overall value that our Living Well and Living Voice services brings to the lives of our patients every day.
Colleen currently serves as the Chair of Motivational Interviewing Network of Trainers (MINT, Inc.) which is the international organization founds by the founders of Motivational Interviewing (MI) whose mission it is ensure high quality dissemination and delivery of MI. Prior to joining Vital Decisions, Colleen had oversight of all staff development, training, development of clinical standards and implementation of the agency’s Electronic Health Record for a large California based Non-Profit Behavioral Health organization. Colleen has over 15 years clinical experience in behavioral healthcare and over 10 years’ experience in management of behavioral healthcare programs including holding Senior Level positions in a large behavioral health provider. Colleen is also a trainer and consultant for other non-profit organizations. Colleen has a Master Degree in Marriage and Family Therapy. She is a Licensed Marriage and Family therapist in California and New Jersey, and obtained AAMFT-approved supervisor status.
How to use technology to successfully engage the older adult
The human behavior, behavioral economic and technology principles and strategies that improve engagement
How these engagement strategies and practices have helped in engaging older adults in advance care planning conversations