Consumers are inundated with incentives – from opening a bank account to applying for a credit card to conserving energy; we are constantly presented with points, discounts, cash offers, etc. to take some sort of action. But what about incentives in health care? Do they change long-term behavior or just drive short-term impact? What drives greater results, incentives or messaging? When are incentives appropriate and what are the most effective incentives?
There has been a lot of buzz around incentives in health care over the past year – from discounting premiums to awarding individuals that choose lower cost care options, to wellness program participation. Some plans and groups are immediately jumping on the incentive train while others are hesitant to spend additional dollars without truly understanding the ROI. We commissioned an independent research study that surveyed 500 people to help us better understand if incentives can influence behavior change in health care, and if so, what incentives specifically drive action.
Webinar participants will learn:
Who should attend: Health Plans, Employer Groups
John Surie, Co-Managing Partner, M Health
John is a researcher, strategic brand planner and customer insight specialist with 20 years experience in the development of insight-led international brand positioning and communications concepts. He brings a deeper, more insightful understanding of patient, healthcare provider and payer mind states and attitudes, rooted in an in-depth knowledge of the key global healthcare markets. In 2009, he co-founded M Health, an insight-based brand consultancy focused on healthcare.
And in what circumstances is it appropriate to incent consumers of health care
Type of incentive is most desired and what is the right amount
Incentives work better for awareness, trial or purchase