In the U.S., the presidential changing-of-the-guard means future healthcare coverage options are uncertain. Change is coming, and with it the accompanying risks. Healthcare Payers must be agile enough to respond quickly to changes in the regulatory landscape, and reduce any disruption or risk associated with compliance issues. Making the move quickly to a next-generation communications infrastructure will help you to be able to produce more effective, cost-efficient policyholder communications.
Uncertainty can breed anxiety and fear, but it also creates room for opportunity. Healthcare organizations must prepare now to ensure success in any scenario. What does this mean for healthcare organizations?
Attend this AHIP hosted webinar featuring Kate McCarthy with Forrester Research to understand:
GMC will present on how healthcare organizations can leverage modern Customer Communications Management (CCM) solutions and deliver great customer experiences that span multiple channels.
Who should attend: Healthcare payer marketing professionals, customer experience professionals, technology professionals, and anyone interested in building effective customer communications.
Kate McCarthy, Senior Analyst serving CIOs with Forrester Research
Kate serves CIOs. She is an expert on healthcare operations, healthcare reform, healthcare IT (HIT) adoption, and HIT competitive intelligence, providing analysis of trends from strategic direction to operational functions. At Forrester, she focuses on how healthcare organizations are leveraging technology to optimize organizational performance and engage patients in new, innovative ways in the age of the customer. Her research addresses the security, system rationalization, and tools necessary to turn big data into actionable insights.
Andy Hellard, Product Marketing Manager with GMC Software
As GMC Software’s Product Marketing Manager for insurance, Andrew is responsible for evolving GMC’s product suite to meet the needs of today’s insurance market. He has fifteen years of experience in insurance, marketing and technology, and has led multiple projects in the Customer Communications Management and Customer Experience fields. He earned his undergraduate degree at Miami University, and his Master’s in Business Administration at the Ohio State University.