Washington, D.C.

Nashville, TN


Why Won’t My Patients Do What’s Good For Them?

  • May 18, 2017
  • 1:00 PM – 2:00 PM ET
  • Online

Patients frequently choose not to follow medical advice to stop behaviors that increase health risks or to engage in health-promoting activities. Efforts to persuade patients to change their diet, exercise, tobacco or alcohol use, or to take medications as prescribed, are often unsuccessful, resulting in poor treatment outcomes and provider frustration. Recommendations to patients with advanced illnesses to complete an advance care planning process go unheeded in a majority of cases.

Motivational interviewing (MI) provides an evidence-based model for understanding why patients make unhealthy choices and strategies for increasing motivation and commitment to health behavior change. Vital Decisions has incorporated MI into its program for supporting patients and their families to engage in advance care planning to align end-of-life care with their priorities and personal values.

What will attendees learn by participating:

  • Why do patients choose not to engage in behaviors that support health and well-being?
  • When do patients make healthy changes?
  • How can providers facilitate health behavior change, including engagement in advance care planning?

Who should attend: Payers, Health Plans, Case Managers, Medical Directors, CMO’s


allan-zuckoffAllan Zuckoff, PhD, Director of Training, Vital Decisions, LLC
Allan Zuckoff, PhD is Director of Training at Vital Decisions, LLC, where he oversees the training and coaching of advance care planning specialists in our motivational interviewing (MI)-based program for patients with life-limiting illnesses and their families. Dr. Zuckoff has specialized in MI training, implementation, research, and practice for more than two decades. At the University of Pittsburgh, his research focused on development and testing of novel applications of MI to the problems of treatment engagement, adherence, and decision-making. He is Past Chair of the Board of Directors of the international Motivational Interviewing Network of Trainers (MINT) and was Editor of MINT’s online journal, Motivational Interviewing: Training, Research, Implementation, Practice. In addition to numerous peer-reviewed articles and chapters, Dr. Zuckoff is author of the books Finding Your Way to Change: How the Power of Motivational Interviewing Can Reveal What You Want and Help You Get There (with Bonnie Gorscak, PhD) and Improving Treatment Compliance: Counseling and Systems Strategies for Substance Abuse and Dual Disorders (with Dennis C. Daley, PhD).