Las Vegas, NV


Winning in the Large Group Market with
Fertility and Family-Forming Benefits

  • October 14, 2021
  • 1:00 PM – 2:00 PM ET
  • Online

More groups are searching for comprehensive fertility and family forming benefits to address the needs of their employees today than ever before. 1 in 8 people experience infertility in the United States, outpacing diseases such as breast cancer and diabetes. Yet fertility, infertility, and family-forming benefits are often incredibly difficult to access and only mandated to some degree in 19 states.

How does your plan manage these mandated and non-mandated benefits for your large group and self-funded clients? What are groups looking for, and why are they often looking outside of their health plan?

In this webinar, you will learn why it is important to establish a comprehensive fertility program that addresses your members’ needs. Learn what groups are looking for in a fertility solution and why it makes sense to have a strategic partnership in place for fertility management.

Attendees will learn about:

  • Why family-forming benefits are important and attractive to groups, and how these benefits help improve member satisfaction and group retention
  • How plans can leverage fertility solutions to help win enterprise accounts
  • Mistakes to avoid when choosing a fertility solution partner
  • How to leverage fertility and family-forming benefits to help meet diversity, equity, and inclusion (DEI) initiatives
  • The unique expertise needed to achieve clinical goals and a positive ROI, and how to move the needle on cost and outcomes


Tammy Sun
Co-founder and CEO
Carrot Fertility

Tammy Sun is the Co-founder and CEO of Carrot Fertility, the leading global fertility benefits provider for employers and health plans. Carrot’s clinically-managed program includes fertility preservation like egg and sperm freezing, IVF, donor and gestational carrier services, adoption, and pregnancy support; Carrot Rx®, a premium pharmacy experience at significant savings; and the Carrot Card®, a flexible fertility benefits debit card employees can use to pay for their care.

Tammy was inspired to create Carrot after she spent $35,000 of her personal savings to undergo egg freezing.

Bill Friedman
Vice President of Health Plan Partnerships
Carrot Fertility

As Vice President of Health Plan Partnerships, Bill leads go-to-market initiatives for Carrot’s health plan channel, including lead generation and partnership discussions with health insurance providers nationally.

Carrot supports over 250 companies in more than 60 countries across North America, Asia, Europe, South America, and the Middle East.