Your Journey to Interoperability
and Digital Transformation

  • August 11, 2020
  • 12:00 PM – 1:00 PM ET
  • Online

Health insurance providers are being mandated to provide members with health information using prescribed data standards and APIs. Health insurance providers need support in navigating these regulations and understanding how they can fit into their organization’s overall business transformation strategy.

This webinar will discuss how health insurance providers can think beyond regulatory compliance and take a more holistic approach to determine how the journey to interoperability fits within their overall transformation strategy. The session will emphasize the relationship between digital transformation and interoperability, and how health insurance providers can look beyond technology and focus on the overall experience they are trying to achieve for their members.

Attendees will learn:

  • How to manage the upcoming interoperability regulations
  • How interoperability fits within a payer’s overall transformation and member engagement strategy
  • The core components of digital transformation


Bobbi Coluni
Leader, Payer and Provider Offering Management
IBM Watson Health

Bobbi Coluni is Head of Offering Management for the Payer and Provider markets at IBM Watson Health. She is responsible for innovation and evaluating new market opportunities. She has 25 years of experience in the healthcare sector, working with large employers, health plans, government agencies and providers to harness information to improve healthcare. She manages a portfolio of analytic solutions that integrate data from disparate sources, providing insights for financial managers, program managers, benefit managers and care managers. Most recently, she has been spear-heading initiatives that leverage IBM Watson Health to transform analytics and consumer experience.

Brendan Fowkes
Health Plan Solutions Leader
IBM Watson Health

Brendan’s 20+ years of healthcare experience across Payors, Providers, and Governments provide a unique viewpoint on the industry. His previous roles include a progression from Electronic Medical Record development and implementation to Revenue Cycle Business process optimization to analytics consulting. As a member of the global Watson Health team, Brendan is able to bring innovative and proven use cases to his clients.