Expert Insights: Engaging Millennials In The Individual Market

posted by Katie Keith, Keith Policy Solutions

on February 26, 2018

Have questions about how millennials think about health insurance and how health insurance providers can meet the needs of this coveted demographic? I will be joined by Rachel Fleischer, the Executive Director of Young Invincibles, at AHIP’s National Conference on the Individual and Small-Group Markets where we’ll discuss the answers to those questions and much more.

We’ll highlight the gains in the uninsured rate for young adults and ways to effectively target messages to millennials. Though I’m primarily a policy wonk, I’ll draw from my experiences leading outreach and enrollment efforts over the past five enrollment cycles at Out2Enroll, a national initiative that educates the LGBTQ community about coverage options. (With more young people than ever before identifying as part of this community—20 percent of millennials by some estimates—it’s an important component of any millennial-focused outreach plan.)

We’ll also touch on the ways that recent developments in Congress and at the U.S. Department of Health and Human Services will likely affect coverage for young adults in the individual market. Many of these recent changes—from repealing the individual mandate to promoting association health plans and short-term plans—could have a disproportionate impact on young adult enrollment and the individual market risk pool. We’ll also touch on key issues that matter to millennials, like network access and comprehensive benefits.

The AHIP conference is a great time to discuss these and the many other issues being covered at the Health Affairs Blog. I recently had the honor of inheriting the “Following the ACA” blog series from the irreplaceable Tim Jost who readers know as the preeminent scholar and expert on all things health reform.

With Tim’s impossible shoes to fill, I will—like many of you—be keeping an eye out for a final rule on the Notice of Benefit and Payment Parameters for 2019, the final letter to issuers, and a proposed rule on Section 1557. We may also see a few new Section 1332 waiver applications (and maybe even some approvals) from states like Idaho and Wisconsin. There’s the never-ending litigation over any number of components of the ACA, from risk corridor and cost-sharing reduction payments to the birth control mandate and network adequacy lawsuits. And we’ll keep an eye on Congress to see where things go from here, if anywhere, on legislation that would help stabilize the individual market.

No matter the issue, I hope to provide the level of analysis you’ve come to expect from Tim and the Health Affairs Blog and look forward to discussing these issues and more on March 8 and 9.

By Katie Keith, principal at Keith Policy Solutions, an adjunct professor at the Georgetown University Law Center, and new contributor to the Health Affairs Blog series “Following the ACA.”

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