by Alicia Caramenico
March 8, 2016
AHIP’s Health Insurance Exchanges Forum featured discussions on enrollment, education, and outreach in the health exchange marketplaces.
During a session about engaging consumers in enrollment, Jenny Sullivan of Enroll America highlighted the importance of making in-person assistance available. She said more than seven in 10 consumers wanted in-person help deciding which coverage to select during Open Enrollment. Florida Blue’s Anne Jessup explained how they have been using retail centers to connect with the community, holding events and face-to-face appointments. “The connection with the member makes the greatest impact,” Jessup said. And according to Jay Sheehy, at EmblemHealth they’re putting consumers at the center of everything they do and by doing so, have been able to come up with creative solutions that address consumers’ experience, affordability, and access needs.
Other Exchanges Forum sessions focused on enrollment trends from year three of Open Enrollment – such as a shift to younger enrollees, with the average age down from 47 to 42 – and consumer decision making – including how HealthCare.gov is making mobile optimization a major priority and using consumer input to design decision support tools.