How Health Care Service Corporation Encourages Healthy Living

posted by Rashi Venkataraman, AHIP Executive Director, Prevention & Population Health

on December 11, 2018

Everyday behaviors and personal daily habits can be hard to change. When it comes to motivating members to live a healthy lifestyle, Health Care Service Corporation (HCSC) is investing resources on programs that encourage and support members in their efforts to be healthy.

In 2017, HCSC launched Living365®, a clinically designed condition guidance program that closes gaps in care for members. Living365 uses member education and tactical support to help members better manage their chronic conditions. The program started with a focus on diabetes, providing access to free diabetes classes, timely brochures and tracking cards.

These classes are divided between a licensed dietitian and a community pharmacist. The dietitian leads a grocery store discussion and tour where members learn about healthier food alternatives, reading nutritional labels, understanding “sugar-free” foods, and much more. The pharmacist leads the second part of the diabetes class to discuss medications, over-the-counter products, and monitoring blood glucose.

The classes fill a critical gap in member education. “A large percentage of people with diabetes do not receive any structured diabetes education and/or nutrition therapy, ” according to the American Diabetes Association.

The diabetes program was so successful that HCSC is using Living365 to help its members manage other chronic health conditions. In 2018, the health insurance provider launched similar programs designed for members with asthma or chronic obstructive pulmonary disease (COPD). Classes are led by community pharmacists and members can ask any questions they may have about their treatment plan. The 90-minute session covers disease education, managing symptoms, available medications and devices, including how to use, maintain, and clean inhalers and nebulizers.

“For us, Living365 is about meeting the member where they live and where they feel comfortable,” said Jay Gandhi, Vice President for Enterprise Pharmacy at HCSC. “These programs close critical health literacy gaps in the member’s medical journey and provides access to clinical specialties that will collaboratively improve member outcomes. We all do our best learning in positive environments that act as real-world settings. Using a grocery store and the pharmacy like a real-world classroom makes it easier for patients to act-on what they’ve learned after they leave a class.”

Health Care Service Corporation (HCSC) is the nation’s fourth largest insurer, operating through our Blue Cross and Blue Shield® Plans in Illinois, Montana, New Mexico, Oklahoma, and Texas covering more than 15 million members.

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