Innovation at Work: BCBSLA Uses Big Data for Better Customer Service
posted by Alicia Caramenico
on June 15, 2020
How can we solve health care’s problems? Blue Cross Blue Shield of Louisiana isn’t waiting for a magical silver bullet. It’s focusing on incremental improvements to become agents of change for its members’ health. For example, the health insurance provider is using new technology to analyze and drive better customer service and care management.
Somesh Nigam, Chief Analytics and Data Officer, explains how BCBSLA is using data science to improve customer support.