Leveraging Data Science To Capture The Unengaged

posted by Mobe, LLC

on December 28, 2020

Identifying people who may benefit from additional health support, and connecting them with relevant wellness offerings and interventions, is key to addressing and even preempting debilitating health problems. Deploying sophisticated data science and powerful data analysis tools to both identify and engage these individuals is a crucial business and public health advantage. With data showing that every workforce population includes a “hidden population”—5% of members who generate approximately 20% of health care costs, or $158 billion annually—identifying these individuals is crucial. MOBE examined this population and uncovered the technology required to move people on the path to better health while reducing costs.

This paper represents the views of the author, not America’s Health Insurance Plans (AHIP). The publication, distribution or posting of this paper by AHIP does not constitute a guaranty of any product or service by AHIP.

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