posted by Ovia Health
on June 4, 2021
Empowering an individual to change their behavior to achieve a desirable health outcome is not always straightforward, especially if the behavior feels daunting and the outcome seems distant. However, behavior change theories have been successful in driving optimal outcomes and decreasing healthcare spend when used in interventions targeting pregnant women. Ovia Health delivers carefully curated programs that take into account personal health conditions and preferences in order to educate, coach, and empower users.
Evidence-based theories of behavior change, namely, the Health Belief Model (HBM), Social Cognitive Theory (SCT), and Transtheoretical Model (TTM), serve as the foundation of Ovia Health’s Behavior Change Framework. Using this integrated framework, Ovia Health empowers users to make decisions and engage in behaviors that lead to improved health outcomes and reduced healthcare costs.
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