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Kasey How

Director, Product Development/Management & Marketing Communications, BlueCross BlueShield of South Carolina

Kasey How is the Director of Product Development/Management and Marketing Communications for BlueCross BlueShield of South Carolina. In this role she drives the development and execution of ancillary product and marketing solutions to address business needs and deliver holistic solutions for employer groups. With a keen focus on member experience, Kasey helps enable the BlueCross BlueShield of SC brand promise and value proposition. Previously, she served in senior business-to-business and business-to-consumer product, marketing and advocacy roles in the health insurance industry, including Unum and UnitedHealthcare.