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Richard Mathera

Managing Director, Irrational Labs

Richard Mathera is a Managing Director at Irrational Labs. He leads Irrational Labs’ healthcare practice and formerly led its financial decision-making work. Prior to joining Irrational Labs, Richard was a Senior Behavioral Scientist at the Common Cents Lab, a Duke University initiative which leverages behavioral economics to improve the financial well-being of low and moderate income Americans.

Richard Mathera is a Managing Director at Irrational Labs. He leads Irrational Labs’ healthcare practice and formerly led its financial decision-making work. Richard has overseen dozens of behavioral economics projects and applied behavioral economics experiments with commercial clients.


Prior to joining Irrational Labs, Richard was a Senior Behavioral Scientist at the Common Cents Lab, a Duke University initiative which leverages behavioral economics to improve the financial well-being of low and moderate income Americans, where he designed and launched numerous behaviorally-informed products, features, initiatives, and experiments.

Richard holds a Master’s degree from Columbia University’s School of International and Public Affairs, where he studied Advanced Policy and Economic Analysis and a Bachelor’s degree from the University of Virginia, where he studied economics, Spanish, and French, graduating Phi Beta Kappa.