posted by AHIP
on April 27, 2020
We live in an on-demand world, and Americans increasingly want access to everything, health information included, immediately. Pregnant women are especially in need of immediate health advice and support as they navigate challenges from ensuring they’re getting proper nutrition, to learning how to diaper and care for their newborn babies. Health insurance providers understand this need and are taking the lead in offering innovative solutions.
Medica has stepped up with a new suite of apps that connect pregnant women with support and advice throughout their pregnancy and into parenthood. The apps, offered through a partnership with Ovia Health, provide personalized guidance and coaching and are free for eligible Medica members.
Medica also launched a program to provide select members with prenatal vitamins. Taking daily prenatal vitamins is critical for developing a baby’s brain and eyes, and can also help reduce the chance of preterm births. Preterm births are the leading cause of neonatal deaths.
Medica’s apps are another example of the commitment health insurance providers have to improving womens’ reproductive health. Health insurance providers are by their side, offering targeted programs to engage and support women with resources before, during, and after their pregnancy.
Cigna’s Healthy Pregnancies, Healthy Babies® is another innovative program supporting pregnant women. The program focuses on preconception planning and education and can identify and treat high-risk pregnancies from the start. Enrolled members also have access to an app that connects women directly with maternity nurses who can answer any pregnancy-related question.
Access to health insurance coverage is a critical issue for women. Overall, women are higher users of health care resources than men due to reproductive health needs, maternity care, and longer life expectancies
Women with health insurance coverage are more likely get the preventive, primary, and specialty care services they need to foster a healthy live. Health insurers continue to innovate in their approaches to improve maternity and infant care, including addressing the social barriers of health and communicating in ways that are sensitive to culture, race, language, and other unique needs.