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Case study: COVID-19 vaccination member outreach

Sponsored White Paper

Culturally tailored communication significantly improves vaccination rates in Medicaid population

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Published on Jul 6, 2022

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This white paper represents the views of the author, not America’s Health Insurance Plans (AHIP). The publication, distribution or posting of this white paper by AHIP does not constitute a guaranty of any product or service by AHIP.

The challenge

As COVID vaccines became more widely available in the spring of 2021, so too did vaccine hesitancy. Statistics indicated that Medicaid populations in particular tended to have a lower rate of COVID vaccinations for a variety of reasons including disinformation, inability to make an appointment during work hours, or lack of transportation.

The opportunity

In March of 2021, a California health plan partnered with SameSky Health to address the challenge of increasing vaccination rates among its Medicaid members, targeting some of the most diicult-to-reach members. At the time, the plan gave SameSky Health half of its population to work with, setting the stage for a case study in the eicacy of culturally tailored outreach.