posted by AHIP
on February 19, 2018
At their best, social media channels like Twitter, LinkedIn, and Facebook can open you up to new business opportunities, and help you build your own knowledge and network of colleagues.
There are also, of course, some challenges to using social media in a highly regulated industry such as ours. Whether you’re thinking of publishing on your own account, or assisting one of your leaders, here are some things to think about:
As far as tone goes, office party rules apply:
Here are some of the health care leaders we follow who stand out on social media:
LinkedIn editor Beth Kutscher cites Dr. David Feinberg, President and CEO of Geisinger Health System, as one of the Top Voices in Healthcare for 2017. Feinberg writes about innovation in health care delivery, social determinants of health, and how health plans contribute to the fight against opioid addiction.
Kaiser Permanente President and CEO Bernard J. Tyson is active both on Twitter (@BernardJTyson) and LinkedIn. His posts focus on mentorship, the future of health care, and mental health issues.
Mark Ganz, CEO of Cambia Health Solutions shares news and his thoughts on entrepreneurship and innovation in the health care space on both Twitter (@GanzMark) and LinkedIn.
Donna Lencki, CMO of Capital Blue Cross Blue Shield, is very active on Twitter (@DonnaKLencki), posting about developments in health care technology and customer experience.
We’re all building these digital communities together. With some good planning and a little care, you can both give and receive useful insight into our industry and the environment in which we work.
Speaking of useful insight, we’re sure there are other health care leaders doing great things on social media platforms. Who would you add to the list? Tell us on LinkedIn.