by Jasmine Batchelor
June 14, 2019
Vice President, Marketing,
Adrienne Rupp is Geneia’s Vice President of Marketing. In this role, she is responsible for establishing and implementing strategies to capitalize on market opportunities and generate demand for the company’s products and services. She has accountability for Geneia’s strategic and tactical marketing and communications activities, including corporate messaging and brand, advertising, digital/social marketing, public relations and thought leadership, events and sponsorships, sales collateral, and lead generation campaigns.
Prior to joining Geneia, Adrienne was Senior Vice President of Communications for the Business and Industry Association of New Hampshire, a statewide chamber of commerce located in Concord. Before that, she was Public Relations Manager for SkillSoft PLC in Nashua and Public Affairs and Marketing Coordinator for Concord Hospital/Capital Region Health Care in Concord.
In addition to her marketing and communications background, Adrienne has experience in healthcare public policy and government relations, having worked on many initiatives related to federal and state healthcare regulations and policy, electronic health records, accountable care, Medicaid reimbursement and policy, and private healthcare exchanges.
Adrienne has a Bachelor of Arts in English and Music from Bowdoin College and a Master of Science in Integrated Marketing Communications from Golden Gate University. She is a board member of the Endowment for Health in Concord and a past board member of Stay Work Play Inc. in Manchester. She lives in Deerfield with her two girls.