by Jasmine Phiri
November 2, 2020
Vice President, Member Experience,
Ana Eberhard oversees all Advertising, Brand Marketing, Events and Corporate
Sponsorships, Public Relations/Communications, and Member Engagement (Member and Provider Call Centers) in support of AvMed’s Commercial, Medicare, and Individual and Family Plan lines of businesses.
Ms. Eberhard joined AvMed in July 2014 and brought with her a vast knowledge base from brand and category experiences amassed through 32+ years working with agencies from top Global Advertising networks, Publicis and Omnicom Group.
Top brands and categories supported include; Automotive – BMW of North America, Banking (Retail) – PNC Bank, Beverages – Polar Beer, Consumer
Packaged Goods – General Mills, Nestle, and ConAgra, Financial – Capital One Credit Card Services and Fleet Credit Cards Services, Insurance – Florida Blue,
Humana, Travelers Insurance, MetLife, and Farmers Insurance, Language
Learning – Rosetta Stone, Telecommunications – BellSouth, Cricket Wireless, and TracFone Wireless, Retail – Wal-Mart, Zales Jewelers, Krogers, and TJ Maxx and Marshalls, Travel & Tourism – British Airways, Kissimmee Convention & Visitors Bureau, and Royal Caribbean Cruise Lines.
Ms. Eberhard received a Bachelor’s degree in Communications Arts from Saint Thomas University, where she graduated summa cum laude. She earned her Master’s in Business Administration from Florida International University.
Ms. Eberhard is a proven leader, excellent presenter, senior strategist, and passionate brand advocate.