by Jasmine Batchelor
September 21, 2018
President, Commercial and Consumer Markets
Independence Blue Cross
Brian Lobley is president of Commercial and Consumer Markets at Independence Blue Cross. He is responsible for leading the profit and loss centers (P&Ls) and focusing on all commercial and consumer business, including senior markets. Mr. Lobley oversees all functions supporting the P&Ls, including sales, marketing, consumer business, advertising, sales and marketing communications, as well as all senior market activities.
Prior to his current role, Mr. Lobley was senior vice president of Marketing and Consumer Business, leading the company’s efforts to develop and execute a winning strategy for the individual market and exchanges.
Mr. Lobley was also vice president of Strategy and Innovation and held various leadership positions across eBusiness, operations, and project delivery, including leading several corporate initiatives aimed at reducing costs and improving efficiency across the organization.
In addition to his leadership roles, Mr. Lobley is one of the founding members of the G. Fred DiBona, Jr. Memorial Foundation, also known as Fred’s Footsteps, which provides financial support to families caring for critically or chronically ill children. He is a board member of the Greater Philadelphia Alliance for Capital and Technologies (PACT) and the Philadelphia Freedom Valley YMCA — serving on the Executive Committees of both. He also serves on the board of AIM Academy.
Mr. Lobley is a frequent speaker at local and national industry forums on a range of topics, including consumer engagement and health care innovation. He is a member of the Oliver Wyman Health Innovation Center Leaders Alliance, serves on the editorial board of Fierce Health Payer, and consults with various private equity and venture capitalist firms on investment areas in the health care space.
Mr. Lobley received a bachelor of science in industrial engineering from Lehigh University.