Carol Kruse

by Rachad Davis

September 19, 2016

Senior Vice President and Chief Marketing Officer,
Cambia Health Solutions

Carol brings a track record and personal passion for identifying trends and new technologies that impact consumer behavior to the role of chief marketing officer for Cambia Health Solutions– leading marketing, branding, research and insights, consumer experience and digital solutions teams that are a fundamental part of Cambia’s consumer-centric evolution. In addition to helping Cambia and its health plans focus on the end to end consumer experience, Carol and her team are delivering mobile and web solutions to drive convenience, education and personalized engagement to enrich people’s health care solutions and achieve better outcomes.  Carol is charged with helping the company transform how it engages with business customers and their employees and patients, and delivering game-changing health solutions to the marketplace.

Before joining Cambia in 2014, Carol was senior vice president and chief marketing officer at ESPN, expanding the company’s brands through award winning omni-channel advertising and delivering on sophisticated data-driven communications and experiences. At The Coca-Cola Company, Carol spent 10 years delivering digital, mobile and social products and marketing, first for North American brands and then across the company’s global footprint. Carol lead the transition for the company towards these innovative new communication and engagement channels, with a focus on leveraging data to deliver targeted, relevant messaging and experiences.  Prior to Coca-Cola, she held marketing/senior management roles at three Silicon Valley startups – focused on software development, hardware/software for consumer digital imaging, and online consumer payments and promotions. Active in industry and community organizations Carol currently serves as Portland chapter president of The CMO Club, and is on the board of Directors for Unified.

Carol is a graduate of the University of Southern California, with a Master of Business Administration from the Marshall School of Business. She earned a Bachelor of Arts in international relations from Pomona College.