Catherine Serio, PhD
by Jasmine Batchelor
October 2, 2019
Associate Vice President, Digital Behavior Solutions,
UPMC Health Plan
Catherine Serio, PhD, Associate Vice President, Digital Behavior Solutions, UPMC Health Plan. Dr. Serio is translational behavioral scientist and licensed psychologist. At UPMC, Catherine leads a team whose mission is “to put health into consumers’ hands through digital coaching.” The team manages a portfolio of evidence-based, digital applications and tests new models of health coaching. Prior to UPMC, Dr. Serio served on the University of Washington faculty and as a product innovator at Healthwise. She is a member of the Motivational Interviewing Network of Trainers and a published author. Serio’s latest chapter, “The Science and Practice of Health Behavior Change,” appears in the 2016 HIMSS book, Participatory Healthcare: A Person-Centered Approach to Healthcare Transformation.