March 16, 2021
President and CEO,
Blue Cross of Idaho
Charlene Maher is President, Chief Executive and Principal Officer of Blue Cross of Idaho Health Service, Inc. (BCI) and is a member of the board of directors of BCI and Blue Cross of Idaho Care Plus, Inc. (ICP).
Maher joined BCI in 2016 with over 25 years’ experience in the healthcare industry. She currently serves on the board of directors of Blue Cross and Blue Shield Association (BCBSA) in Chicago, serving on the Finance Committee of BCBSA, Board of Directors of the Idaho Association of Health Plans (IAHP) and serving as Vice Chair of the Board, and was recently appointed by the Governor to Your Health Idaho State Health Insurance Exchange. Before joining BCI, Maher served as the senior vice president and chief marketing officer for EmblemHealth, New York’s leading neighborhood health insurance and wellness company. Prior to joining EmblemHealth, Maher held management positions at Medica, a Minneapolis based health and wellness company, and WellPoint, Inc. where she progressed to the executive position of vice president and general manager of Individual business for fourteen Blue Cross Blue Shield states.
Ms. Maher earned a bachelor’s degree from University of Texas Health Science Center and began her professional career as a registered nurse.