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Danny Diaz

by Jasmine Batchelor

June 27, 2019

Founding and Managing Partner
FP1 Strategies

Danny Diaz is founding and managing partner at FP1 Strategies. A battle-tested media strategist and general consultant, Diaz leads FP1’s research and communications practices and provides strategic counsel to our statewide, congressional and ballot initiative clients. Diaz is known for his no-holds-barred approach to politics. Diaz has expertise in deploying research, crafting messaging strategies and driving the media narratives of campaigns.

Danny Diaz is also a founding and managing partner at PLUS Communications. Danny has worked at the highest levels in both national politics and public affairs campaigns.

Today, in addition to running PLUS Communications, he engages with the firm’s clients on every aspect of work, including strategic counsel, campaign management, media relations, coalition building, grassroots mobilization, advertising, digital engagement and message development. Danny works on a host of issues in various industries, such as transportation, health care, retail, tourism and hospitality, and national security.
A native of Washington, D.C., Diaz graduated from George Mason University and resides in Vienna, Virginia with his wife, three daughters and son.

Career Highlights:

  • General consultant to Governor Doug Ducey in 2014 and 2018, and lead consultant to Governor Susana Martinez in 2010 and 2014
  • Veteran of four presidential campaigns, including serving as campaign manager to former Florida Governor Jeb Bush
  • Communications director at the Republican National Committee
  • Directed the RNC media strategy to secure Senate approval of the nominations for Supreme Court Justices John Roberts and Samuel Alito