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David Goldberg

by Jasmine Batchelor

April 18, 2019

Director, Product Line Evolution,
Blue Shield of California

David serves as Blue Shield of California’s Director of Product Line Evolution where he and his team develop and manage enterprise-wide products including HMO & PPO product lines, account-based health plans, specialty products, value added services, value-based benefits and telehealth services in partnership with Teladoc Health.

Prior to joining Blue Shield, David worked for Anthem 15 plus years. During his tenure at Anthem he held numerous roles including eBusiness Manager for Pharmacy, ASO Product Development Director, and Product Management Director for Anthem’s consultant-led private exchange offering.

In the early days of David’s career he spent several years at non-profit health organizations and local and county state health departments including the Arthritis Foundation, Maricopa County Department of Public Health, and the Arizona Department of Health Service where he started his career as an epidemiologist.

David graduated Northern Arizona University with a degree in Health Education and Promotion and Master’s Degree in Public Health from UCLA.